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Nobl’s data supports Facebook’s ban of Natural News, here are others they should consider.

Updated: Feb 22

Nobl has analyzed more than 150,000 news articles from more than 1000 domains, and among them are 136 articles from NaturalNews. Although we never consider any site ‘banned’, our analysis of Natural News stories from the past 9 months begs the question: What took Facebook so long? Here is a sample of headlines from Natural News: Government thugs medically kidnap child from new mom who was a victim of sex traffickingThe media can no longer hide the truth about Fukushima; the entire world is in dangerTERRAFORMING has begun: “Global dimming” is a plot to EXTERMINATE humanity by terraforming the atmosphere with SMOG pollution, killing Earth’s food crops and unleashing ecological collapse Nobl's evaluation engine uses machine learning combined with more than 20 credibility indicators to generate a score from 0 to 100. The score indicates the probability that the article is trustworthy. So, a score of 100 means an article is certainly credible and 0 means it is certainly questionable. How did Natural News’ 136 articles score? Not well. The range of scores are from 1 to 29. The average article score is 3.5. For the sites on which we have analyzed 25 or more distinct articles, NaturalNews scores are the worst. Nine articles score less than 20, which suggests they are probably ‘questionable’. Seven articles score between 60-75, meaning they are ‘likely credible’. The remaining 17 are either of uncertain credibility or likely questionable. The average score for all 33 articles is 39, which suggests the portfolio is ‘likely questionable’. Nobl, we evaluate the content of sites, article by article, in order to determine credibility. Our analysis focuses on linguistic attributes and not publisher attributes, political leanings, or even specific words.

Nobl has analyzed more than 150,000 news articles from more than 1000 domains, and among them are 136 articles from NaturalNews. Although we never consider any site ‘banned’, our analysis of Natural News stories from the past 9 months begs the question: What took Facebook so long?


Here is a sample of headlines from Natural News:

  1. Government thugs medically kidnap child from new mom who was a victim of sex trafficking

  2. The media can no longer hide the truth about Fukushima; the entire world is in danger

  3. TERRAFORMING has begun: “Global dimming” is a plot to EXTERMINATE humanity by terraforming the atmosphere with SMOG pollution, killing Earth’s food crops and unleashing ecological collapse

Nobl's evaluation engine uses machine learning combined with more than 20 credibility indicators to generate a score from 0 to 100. The score indicates the probability that the article is trustworthy. So, a score of 100 means an article is certainly credible and 0 means it is certainly questionable.

How did Natural News’ 136 articles score? Not well.

The range of scores are from 1 to 29. The average article score is 3.5.

For the sites on which we have analyzed 25 or more distinct articles, NaturalNews scores are the worst.

Nine articles score less than 20, which suggests they are probably ‘questionable’. Seven articles score between 60-75, meaning they are ‘likely credible’. The remaining 17 are either of uncertain credibility or likely questionable.


The average score for all 33 articles is 39, which suggests the portfolio is ‘likely questionable’.

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