Meet the first content targeting engine.
Quality content has more engagement, a dedicated audience and a higher ROI for your ad dollars. Why not just advertise there? Our AI targets the best content on the Internet so you get the safety, effectiveness and transparency of whitelisting with the price of programmatic.
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NOBL AI is based on language, not traditional brand safety measures, with nine different measures of evaluation.
Blacklists. Whitelists. Categories. Keywords. Classifications. The industry has invented dozens of ways to protect brands and yet every day brings more issues.
Perhaps we’ve been looking at it all wrong.
At NOBL, we use language-based AI, which uses the actual words on the page to target only the best content on the Internet instead of trying to avoid the worst of it.
NOBL will scan a page before you buy space on it according to your parameters, so you won't buy what you don't want.
While brand safety tools help you avoid appearing on certain sites, many brands still end up paying for that space. NOBL scans a page before you bid, so you never pay for what doesn’t work for your brand.
A real-time look into every site on which you advertise, what category they fall into, and strategies on how to spend your budget differently.
The digital advertising industry is notoriously opaque, hiding even the minute details about your campaign. That ends here. NOBL provides a real-time look into every page on which you advertise, so you can fine-tune your campaigns. You’ll never be kept in the dark again.
Ditch the 3rd Parties
When you focus on only the best content, you can stop spending so much on additional solutions to avoid the bad content.
Advertisers are now paying more to avoid negative content than they pay to appear on quality content. That doesn’t make sense. NOBL provides the safety and effectiveness of direct buys with the price of programmatic. No extra costs needed.