Trustie Inc. Renames Itself Trustium
FOR IMMEDIATE RELEASE
SARATOGA, CALIFORNIA, JULY 22, 2019 – Trustie Inc., today introduced Trustium, the new name of its product and the market’s most advanced fake news detection AI. The website www.trustium.com replaces www.trustie.online.
This new generation of Trustium’s misinformation detection further enhances accuracy and includes a patent-pending lightweight AI model running on mobile devices. This extends Trustium’s market-leading performance, scalability, and user privacy options.
The two-year-old startup leverages their AI to help DSPs and Ad Exchanges increase revenues while allowing advertisers to better protect their brands and increase their messaging reach.
“As we head into another election cycle, misinformation attacks are expected to spike to new heights,” said Trustium CEO Cedar Milazzo. “Trustium’s AI rates articles almost instantly to help advertisers make smarter choices on programmatic ad buys. Our new name better reflects our commitment to protecting brands from embarrassment and improving margins at DSPs while providing an element of trust for consumers.”
In addition to the B2B APIs, Trustium offers consumers a freemium browser extension to help them identify misinformation as they browse the web. Consumers can also get their first 3 months of premium service free by signing up at https://www.trustium.com before September 1, 2019, with the discount code FREESUMMER.
Trustium helps programmatic advertisers get premium advertising placement at remnant prices while better protecting their brands and increasing revenue for DSPs and Ad Exchanges. Founded in 2017, Trustium’s vast proprietary database contains articles annotated by experts as credible, biased, satirical or fake. Trustium’s Artificial Intelligence (AI) model was trained by a team of data scientists, media experts and linguists to recognize dozens of credibility indicators. Unlike most other automated efforts to detect fake news articles, Trustium evaluates page content, which is more objective and granular than evaluation of the publisher. Trustium’s advisory board includes industry veterans Jonathon Bond, Carl Fremont, and Alex Fedosseev.