NOBL content is quality content. Period.
Using AI, not cookies, we evaluate the actual language on a page to ensure that your brand only advertises on the most credible, engaging content on the Internet. Makes sense, right?

How do you fix digital advertising?
Ask a doctor.

NOBL is based on the work of our Chief Language Scientist, Dr. Elizabeth Earle, who determined that quality content is based on 30+ different parameters, including bias, emotion and writing style.

INDICATORS

+

30

32

K

EXPERT REVIEWED ARTICLES

Understanding quality is a heavy lift.
You need to train for it.

Instead of making blacklists, whitelists and keyword lists, we took three years to train our models to truly understand what comprises quality content using thousands of expert-reviewed articles.

Quality content has better engagement. 
Like much, much better.

In a study by Cossette Media, of 127 million pages and 3.75 billion impressions, NOBL content got a stunning 46% higher click-through rate than all other content. Being responsible has its benefits.

HIGHER CLICK-THROUGH RATE

%

46

INCREASE IN CONVERSIONS

%

24

Be good. Sell more.
Pretty much a win-win.

A recent study by Santa Clara University found that for every 1 point increase in NOBL score, which measures a page's quality, there was an average 24% increase in conversions across all industries.